Tag Archives: storytelling

How Great Stories Are Powerful Tools For Sharing Knowledge

source: geneix.com

source: geneix.com

Throughout history, we’ve been using stories to pass on wisdom and culture; stories are indeed a very communicative form to share knowledge. By telling a story, we can communicate lessons, convey complex concepts, or represent abstract ideas.

So it’s not surprising that some of the world’s leading organizations use stories as a tool to not only educate their employees, but also motivate and inspire them. For instance, Nike preserves the legacy of its prolific co-founder Bill Bowerman, by teaching its managers to communicate his leadership principles and values through stories.

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