For a long time now, videos have served companies as a truly high-impact tool for training purposes. Their ability to capture and replay human activity is second to no other medium, and so they are especially ideal for walking their audience through specific techniques, processes or tasks.
We have a culture of sharing. I believe we’ve all been taught to share since we were young… and some of us probably started first with sharing our toys, then maybe our clothes, a little gossip here and there, and perhaps even test answers (oops). And today, we can look no further than our social media feeds to behold this thriving culture of sharing, in some cases – TMI!
In an ever-changing climate where the only certainty is uncertainty, knowledge provides the constant source of competitive advantage. Successful companies know this, and continuously strive to tap into the collective wisdom of its people to fuel innovation.
Now with the new technologies available, it has become far easier for businesses to identify, capture, collect, store, categorize, share and use information to its advantage. And many companies have leveraged on them with the aim of creating robust knowledge banks that support employee performance.
One key success factor to a strong knowledge bank is inevitably content. For content to be engaging it has to be highly relevant to employees – you don’t want your knowledge bank to turn into a knowledge dump littered with information that will overload them.
Knowledge has always been a critical resource, whether it lies in a business’ keen understanding of its customers, the environment it moves in or in the skills and experience of its employees. How a business collects, shares and harnesses its knowledge is critical to its success.
This applies to companies of all sizes, from businesses of the Fortune 500 to the local mom and pop business owner. Actively managing and sharing knowledge will help businesses make better decisions in often challenging environments, and encourage the free flow of ideas and insight that can lead to game-changing innovations.
It’s probably time to have a relook at the knowledge management initiatives you have in place; time to dust off the old intranet and give it a reboot. Because with the explosion of information and the rapid pace of business environments, it has become increasingly more challenging to make sense of all that data amidst the noise and to stay ahead of the information curve. Things businesses need to respond to swift market changes, and survive in this always-on, always-changing world.
And a well-executed KM initiative is crucial to support these imperatives. But what makes good KM? What makes it good relevant to today’s context?