For a long time now, videos have served companies as a truly high-impact tool for training purposes. Their ability to capture and replay human activity is second to no other medium, and so they are especially ideal for walking their audience through specific techniques, processes or tasks.
In today’s fast-paced workplace, we want to know things immediately, things that match our needs just as they arise, and then we want to go do something about the know-how we just got a few seconds ago. Not surprisingly, search engines have become our go-to channel for that: research has shown that more than 70% of employees will use online searches, first before anything else, to learn what they need on the job¹. And increasingly, mobile devices are our preferred tools: reseach shows that 91% of smartphone users will use their devices to help them carry out their tasks at work².
It’s exciting times we’re living in my friends. Behold, a new era of unprecedented diversity – where the places we work at could have up to five different generations working side by side.
One of the major L&D trends for the year is the shift from thinking of learning as made up of individual learning events to learning becoming part of the lifestyle that employees partake in within the organisation.
Learning as a lifestyle is about daily continuous learning. It represents a workplace culture that provides opportunities for employees to learn formally (e.g. classes) as well as informally (e.g. conversations). A culture where learning is integrated into the workflow so people don’t have to leave their work to access the knowledge and expertise that they seek to complete tasks, solve problems or achieve goals. And perhaps most of all, it represents a culture that embraces innovation.
The hallmark of a highly engaged employee is one who is continuously learning. According to Timothy Clark in his book, The Employee Engagement Mindset, when an employee is engaged: “They never graduate, and they don’t want to.”
And the most successful companies get this. To keep employees engaged, we have to keep them engaged to their learning. For this is vital to their growth and ability to create value for themselves and the organisation.