For a long time now, videos have served companies as a truly high-impact tool for training purposes. Their ability to capture and replay human activity is second to no other medium, and so they are especially ideal for walking their audience through specific techniques, processes or tasks.
Learning has always been a social act. A lot of what we learn in the workplace or in other parts of our lives has always come from our interactions with others, working together to share knowledge or create something.
While training may provide us with answers that others have already solved, it is through collaboration where we can create solutions to the problems that have yet to be solved.
Enhancing the social dimension of learning is thus really about turning colleagues to collaborators; getting work done with better connection and collaboration with others.
Here in sunny Singapore, we’ve been experiencing a fast-growing café scene over the past several years. With new cafes popping out relentlessly every other week, coffee lovers are pretty much spoilt for choice, and even the tea-drinkers like me.
In a sea of cafés across this tiny island-state, it’s indeed tough to stand out in the crowd. You can’t just compete on good coffee and food, because bar none that’s minimal requirement these days. Customers desire more: discerning café enthusiasts have come to expect an experience; quirky distinctions that affirm that they’re not just at a regular café, but they’re at the café.
So I think the company’s culture plays a huge part in getting people to sip coffee at their cafe over all the others – time and time again. (More so than funny ads, an aggressive use of Instagram and Twitter, or new products and promotions.)
In today’s fast-paced workplace, we want to know things immediately, things that match our needs just as they arise, and then we want to go do something about the know-how we just got a few seconds ago. Not surprisingly, search engines have become our go-to channel for that: research has shown that more than 70% of employees will use online searches, first before anything else, to learn what they need on the job¹. And increasingly, mobile devices are our preferred tools: reseach shows that 91% of smartphone users will use their devices to help them carry out their tasks at work².
Throughout history, we’ve been using stories to pass on wisdom and culture; stories are indeed a very communicative form to share knowledge. By telling a story, we can communicate lessons, convey complex concepts, or represent abstract ideas.
So it’s not surprising that some of the world’s leading organizations use stories as a tool to not only educate their employees, but also motivate and inspire them. For instance, Nike preserves the legacy of its prolific co-founder Bill Bowerman, by teaching its managers to communicate his leadership principles and values through stories.