5 Questions To Get Started with Online Learning for Hospitality Industry

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In our last post , we shared our thoughts on what are the determining factors for the Education industry to get started with online training and what are some of the challenges they might face.

In this final post of the 3-part blog series, we will be sharing on what are some of the considering factors for the Hospitality industry before they start investing in online learning and how it may help leverage them against competition.

source: screenmasters.org

source: screenmasters.org

What is Hospitality Industry?

The hospitality industry is fundamentally the service industry that deals mainly with tourists on vacation or locals who are out to enjoy leisure or entertainment activities. It includes people who works in hotels, transportation, cruises, theme parks and restaurants etc and the business is all about making people happy. The business models in the hospitality industry normally has a high fixed costs and variable income and is highly competitive. Hence, there is a constant need to have a leverage over the competitors in order to sustain and make profits.

Question 1: Why?

So why is it essential for businesses in the hospitality industry to get started in online learning?  Why will it help the business do better when they have online knowledge sharing platforms or online learning for the employees?

As we know, most of the jobs in the hospitality industry involves people serving the customers and as customers these days are more sophisticated, have higher expectations and definitely more tech-savy than before, it is essential to keep up to date with them. In order for employees to be able to provide customers with excellent service and to answer to their every need, they have to constantly update themselves in terms of their professional knowledge and to have the information at the tips of their fingertips. Hence online learning or knowledge sharing platforms would enable them to have the necessary information they need regardless of where they are. In an industry that is so highly competitive and providing excellent service being one of the most important aspect, there is no doubt it is essential for businesses to invest in online learning or knowledge sharing platforms.

Question 2: Who?

The second question to ask is who. Who is your intended audience? The hospitality industry includes a broad category of people from hotel concierge, chefs, event planners, drivers, housekeeping workers to managerial positions like customer service manager, each will have different learning needs. If they are service staff who are constantly on the go, perhaps the learning content needs to be more bite sized and easily accessible on mobile devices. If they are usually desk bound and work mainly on laptops and desktops, perhaps their online learninng content can be more extensive and acts more like a extensive library of performance support.

Question 3: Can you afford to do it (or not do it?)

In the hospitality industry where fixed costs are already high, one of the most important question to ask is if the cost of starting online learning or knowledge sharing platform going to generate more revenue or indirectly create an edge for the company as compared to competitors. What are the opportunity costs of not having it?

The company or organization will  need to weigh the pros and cons of having online learning or knowledge sharing platforms and predict if it will help them achieve their goals and targets more cost effectively.

Question 4: How “ready” are you for e-learning?

It’s important to find out how “ready” your staff is for online learning or knowledge sharing. If your staff is not ready, either not tech savy enough or lacks the infrastructure or devices , it will only be a white elephant which adds on to your cost. The next question to ask is if you have the technical support and infrastructure ready. Is your company’s or organization’s network ready to support your staff in their online learning?

Question 5: Do you have a technology plan or an e-learning strategy?

Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”  No initiative nor program can be successful without a well thought through plan. If you have the intention to start online learning or create a knowledge sharing platform as performance support for your employees, it is critical to revisit the company’s or organisation’s vision and mission, align it with the technology plan or e-learning strategy and to predict the desired outcomes. In the hospitality industry, perhaps one of the most essential outcome would be to be able to provide better customer service and higher customer satisfaction. 

We hope we have helped to address some of your questions or doubts in getting started with online sharing. Do leave your comments below and share your thoughts with us if you have other doubts!

 

If you missed our previous posts, here it is!

Part 1 : 5 Questions to Get Started With Online Learning For Retail Industry

Part 2:  5 Questions to Get Started With Online Learning For Education Industry

5 Questions To Get Started with Online Learning for Education Industry

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In our last post, we shared our thoughts on how it might be beneficial to the retail industry to develop online learning courses or knowledge sharing platforms in order to increase productivity for the employees, and help them cope with ever changing market demands and trends.

In this second installation of a  3-part blog series, we will be analyzing how the education industry can get started with online learning.

education

source: imrodmartin.com

 

What is Education Industry?

The education industry comprises of both the public sector like schools, colleges, institution and universities as well as the private sector where entrepreneurs, businesses and organizations which complement and supplement the public education. These include after school tutoring providers, school improvement and management services, special education services, professional development for teachers and educational content providers and suppliers.

Question 1: Why?

The first question to address before getting started with online learning is why. Why is it essential, or beneficial to spend money and resources on online learning or knowledge sharing platforms for the education industry? What problems will online learning help you address? What learning objectives will it help you meet?

As we know, the new generation of children, teenagers or learners in general are native users of technology. They grew up watching Youtube videos and playing games on their smartphones and mobile devices. In order to reach out and engage the learners, it is essential to provide them with learning content in a medium which they are most familiar with. Mobile online learning or mobile knowledge sharing platforms will definitely be one of the most effective ways to engage these learners, since they are already experts at it!

source: originlearning.com

Question 2: Who?

The second question to ask is who. Who is your intended audience? In this case, the question of who might have to be more specific like the age group of your learners, or what type of learners they are. Are your learners visual learners, audio learners or kinesthetic learners? Knowing who and what type of learners they are, will help you determine the length, content and forms on online learning.

Question 3: Can you afford to do it (or not do it?)

The next question to ask is the cost of starting online learning or knowledge sharing platform. Do you have the budget to develop and support the platform? Most government schools in Singapore have a certain amount of budget which is catered for the Information Communications Technology department. Will you be able to tap on that fund to develop your online learning? If you are an educator in the private sector, will providing the online learning or knowledge sharing platform boost your business and give you an edge over similar competitors? What are the opportunity costs of not having it?

At the end of the day, the most important target we want to achieve is for the learners to meet the learning objectives. Will developing the online learning or knowledge sharing platform help you to achieve that target more easily?

Question 4: How “ready” are you for e-learning?

It’s important to find out how “ready” your school or organization is to support an e-learning program. Can your current network support multiple users streaming videos and going into the platform at one go? Do your learners have the necessary mobile devices for the mobile learning or does your school have sufficient equipment to provide for all students? An overloaded and slow network and/or a lack of access to well-functioning equipment will definitely frustrate your learners.

Question 5: Do you have a technology plan or an e-learning strategy?

A well thought out technology plan or e-learning strategy is crucial in determining success for online learning or knowledge sharing platforms. It can help align your schools’ or organizations’ or business’ goals and vision. A good technology plan or strategy identify critical gaps in the learners’ learning, develop steps for improvement and facilitate your teaching process.

In the education industry where it is important to ensure learning takes place for all types of learners, it is crucial to identify how your learners learn best and to facilitate the learning with the most appropriate tools. Hence, with online learning and knowledge sharing platforms, you will be able to engage the different types of learners using a variety of multimedia tools.
In our last post, we will be exploring online learning in the hospitality industry. Meanwhile, do leave your comments below and share your thoughts with us!

 

If you missed our previous post, here it is!

Part 1 : 5 Questions to Get Started With Online Learning For Retail Industry

5 Questions To Get Started With Online Learning For Retail Industry

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We recently read an article online on “5 questions to get started with online learning”. It got us to ponder over how it might be beneficial to various industries to channel a small percentage of resources into developing online learning courses or knowledge sharing platforms in order to increase productivity for the employees, and help them cope with ever changing market demands and trends. In addition, we think that mobile learning will help complement it as the millennials are starting to enter the workforce. After all, the millennials are natives users of technology who grew up using mobile devices to obtain information and like to share and collaborate with peers using social media platforms.

In this first installation of a  3-part blog series, I will be analysing what is retail industry and how the retail industry can get started with online learning using 5 questions.

RetailIndustryPpl_img

source: www.metamorphskills.com

What is the Retail Industry?

Before we start discussing how the retail industry can get started with online learning, I think it is important to define what is retail industry. Retail industry is the industry that buys commodities to sell to consumers. The companies range from small sized businesses to large chains or well known departmental stores or supermarkets. The industry is generally very competitive as the consumer market is ever changing and there is a constant threat of new entrants who enter the industry.

Question 1: Why?

The first question to address before getting started with online learning is why. Why is it essential, or beneficial to spend money and resources on online learning or knowledge sharing platforms for the retail industry? What problems will online learning help you address? What goals will it help you meet?

As mentioned above, the retail industry is highly competitive and the trends are ever changing. In order to keep up with the changes, it is important to equip your employees with the latest updates. Online learning and knowledge sharing platforms allows you to offer your employees an extensive library of information which they can retrieve when necessary.

Customer service is one of the most important factor for success in retail industry. When your customers are happy with the service you provide, there is a higher probability that you will clinch the sale. Hence it is important to equip your customer service officers with the performance support they need to answer to customers’ queries.

“Online learning or product knowledge sharing platform will provide your franchises or retailers with a wide range of training creating a community of expert franchisees or retailers who will be motivated to sell your products.”

Question 2: Who?

The second question to ask is who. Who is your intended audience? Is your intended audience your employees, retailers or franchisees? If they are your employees, are they your sales executives, customer service officers, purchasing officers or human resource managers? Knowing your intended audience will determine the type of e-learning that you want. Other factors to consider would be who will be maintaining your system, who will be teaching the courses or providing the learning content. The most critical part of “who” is if there is enough demand among your intended audience to justify investing in an online learning or knowledge sharing platform. If your intended audience has to be mobile and on the go at work, then mobile learning will help provide the performance support they require.

Question 3: Can you afford to do it (or not do it?)

The next question to ask is the cost of starting online learning or knowledge sharing platform. Do you have the budget to develop and support the platform? What are the opportunity costs of not having it? Is it more cost effective to provide the training or knowledge sharing platform online or to develop face to face training sessions? Is providing online learning or knowledge sharing platform about your products going to give you an edge over your competitors?

“At the end of the day, your customers will only see what your business provides him but not the background work you have done in order to provide him the service or commodity. Hence the amount of resources pumped in must be able to provide measurable, quantifiable or visible output like providing better customer service or producing better products.”

Question 4: How “ready” are you for e-learning?

It’s important to find out how “ready” your company is to support an e-learning program. Can your current network support the streaming video and live videoconferences of an online program? Do all users have access to reliable robust equipment and necessary apps and software at work and at home? Do they have the mobile devices should you require them to do mobile learning? Does your intended audience know how to be successful online learners? An overloaded and slow network and/or a lack of access to well-functioning equipment undermine the goals of an e-learning program and frustrates everyone. If most of your employees are not comfortable with technology, then it would defeat the purpose of providing the online support.

Question 5: Do you have a technology plan or an e-learning strategy?

source: www.techknlg.com

source: www.techknlg.com

A well thought out technology plan or e-learning strategy is crucial in determining success for online learning or knowledge sharing platforms. It can help align your company’s goals and vision and develop your intended audience professionally. A good technology plan or strategy helps identify critical gaps, develops steps for improvement and creates metrics for success.

In the retail industry where keeping abreast with trends and changes is crucial and providing excellent customer service encourages satisfied returning customers, the strategic way to plan online learning or knowledge sharing platform would be to provide customizable content platforms which can be updated easily and accessed conveniently.
In our next two posts, we will be exploring online learning in the education and hospitality industry. Meanwhile, do leave your comments below and share your thoughts with us!

We’ll be at 2nd Edu Con Asia 2014!

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educon asia

Want to find out more about mobile learning or mobile scenario-based adventure learning? We will be attending 2nd Edu Con Asia 2014 from the 24th – 25th September (This coming Wednesday & Thursday) at Park Royal Beach Road.  A couple of us will be there and Terence will also be sharing on the next generation of mobile learning, some practical steps and approach to creating a learning organisation, how technology enables a learning organisation and some examples of technology in learning like Gamification, Blended Learning and Bring Your Own Devices (BYOD).

Our team will be at Booth 9 and we are very excited to exchange ideas with you. Do pop by and speak to us!

EDLE Team_Coloured

Where: Park Royal Beach Road Booth 9

When: 24th and 25th September 2014 (Wednesday and Thursday)

See you in two days’ time!

Increase Personal Productivity On The Go Using These 5 Amazing Apps

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5 mobile apps I cannot live without

Are you someone who uses your smartphone like your Personal Assistant, noting down deadlines, tracking your exercise regime and setting reminders for yourself? Last week, we started a blog series on “5 Mobile Apps I Cannot Live Without” and I shared my thoughts on the mobile apps that are very important to me. Today, Salomo, one of our interns,  is going to share with us the 5 mobile apps he uses to increase personal productivity.

iphone

Salomo:
I currently have 3 mobile devices, my iPhone, my iPod touch, and my Surface. The ones that I usually carry around with me are my iPhone and iPod touch. My iPod touch is very crucial for me during commuting, as I can listen to music or watch videos with it to kill time. My phone, on the other hand, is usually used during the day mostly for communication purposes.

1. Alarm(built-in app) clock

Alarm is part of the built-in app Clock that is really crucial in my life. I’m sure you know what it does. Let’s just say, I will never go to work or school without this app.

jefit 2. Jefit

 Jefit is an app that I use mostly when I’m working out at the gym. This app provides me with a range of features that help me  keep track of my workout and my physique. I can customise my own workout schedule and the app will keep track of everything  that I do at the gym (what workout I did, how many sets I did). I like it because it’s so convenient to use and it provides an accurate reference of my previous workouts in case I forget. Before I discovered this app, I had to write everything down in a notebook, draw a table before every workout in that book and change a notebook when it’s all filled up. Now I just need to bring my phone and everything is taken care of!


WhatsApp-2.8.6 3. WhatsApp

  As we all know, WhatsApp is a messaging app that allows people to chat for free using their phone number. I use it mainly      because everyone else is using. Due to the fact that I have a lot of group project work to do in school, WhatsApp enables me to  create group chats for easy communication in the group. It helps me to communicate conveniently with people who live overseas as well!

safari4. Safari (built-in app)

I use Safari to surf the internet when I am commuting, waiting for someone or simply when I have questions about something.

 reminders-new5. Reminders (built-in app)

As the name implies, it basically reminds me of what to do at a certain time. I usually use this to remind me of the deadlines I have, like a project submission, to pay rent, or anything else that absolutely must not be forgotten. I like it because now I can rely on this app to remind me of what I need to do!
So that’s all we have from Salomo. Stay tuned for more posts on “5 Mobile Apps I Cannot Live Without” featuring my colleagues and their Must-Have mobile apps!

Keep Yourself Entertained On The Go With These 5 Amazing Apps

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5 mobile apps I cannot live without

 

Do you like to ensure that your time is used effectively and not wasted? While waiting for a bus or for someone, do you use your mobile phone to keep yourself occupied? Do you enjoy getting inspiration from social media?

Last week, we started a blog series on “5 Mobile Apps I Cannot Live Without”  and I shared my thoughts on the mobile apps that are very important to me. Today, Sam, our content lead, is going to share with us the love-hate relationship she has with her mobile phone and the top 5 mobile apps she uses to keep herself entertained while being on the go.

Sam:

Sam Fam

The mobile phone – I have a love/hate relationship with it.


When you’re lost on a deserted part of the island void of people (which is increasingly rare these days) and you’re trying to find your way home, the mobile phone is a godsend.

When you’re waiting on an important text from someone who takes forever to reply you, the mobile phone never leaves your sight.

When you receive a call or a text  you don’t want to entertain but you know you must, the mobile phone is a pain in the butt. 

The mobile phone is convenient and I love it! The mobile phone is convenient and I hate it.

Here are my top 5 apps in no particular order:

WhatsApp-2.8.6 1. Whatsapp

 I think this app doesn’t require much introduction. 
 Free text messaging, funny and rude emojis! What’s not to love?

pinterest2. Pinterest

The Pinterest app is great for collecting ideas and inspirations on an aesthetically pleasing pinboard. 
I use it to get inspired by other people’s stuff. I like to follow health and fitness boards, see the insanely sculpted abs on those of other women, feel bad about my body for about 5 seconds and then proceed to chomp down on my cheeseburger guilt-free.  

YouTube-2-icon 3. Youtube

 I like viewing Youtube on my phone even when I have access to it on my laptop. Viewing movies on a smaller screen sounds  ridiculous, but its comforting somehow to me :p

I use it sometimes to learn things on the go – things like cracking open a coconut.


spotify 4. Spotify

 Spotify is a great music app that has pretty decent playlists created by the community. 
 I listen to Spotify on my daily commutes and I pretty much can’t live without it. As a suggestion though, Spotify should come  with a feature that reminds you not to leave you earphones at home. 

flappy bird 5. Flappy Bird

 The most frustrating game in the universe. Curse whoever introduced it to me! I spent an hour and a half of my life trying to  get a score higher than my friend. But it was time well-spent, because I beat her (for a whole day). 

I keep it on my phone for nostalgic reasons.
 

That’s all we have from Sam. Stay tuned for more posts on “5 Mobile Apps I Cannot Live Without” featuring my colleagues and their Must-Have mobile apps!

Using Mobile Apps to read, learn, and work on the go

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5 mobile apps I cannot live without

Terence T

Do you constantly find yourself fighting against time to keep abreast with updates in the world? Do you like to learn and stay on top of things? Do you wish to have more time to read, learn and work while you are on the go?

Last week, we started a blog series on “5 Mobile Apps I Cannot Live Without”  and I shared my thoughts on the mobile apps that are very important to me. Today, Terence, the founder of our company is going to share with us the 5 mobile apps he cannot live without and from the list of apps he uses, you can easily tell he is one who is always reading up, learning more about the industry and working on the go. Here’s what Terence has to say about the apps he uses!

1) Feedly

I subscribe to many blogs across different topics, from sales, to front-end development to marketing and server-side programming. Feedly helps me organise and read through articles quickly.

2) Evernote

After reading through all these articles, I use Evernote to organise and file away those that I think will be useful or want to keep for reference. Now that the office is also using Evernote, it lets me write short notes on articles that I think will be useful to people.

3) Gmail

All office email… Enough said.

4-5) Tie between Dropbox/Google Drive/Youtube/Base CRM/Basecamp

All the stuff I use for work.



Gosh I live such a boring life.

 

Stay tuned for more posts on “5 Mobile Apps I Cannot Live Without” featuring my colleagues and their Must-Have mobile apps!

Timely Performance Support Facilitates Work More Effectively

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techthursday Tech Thursday is a blog series where we feature industry people, corporate learners and trainers on their e-learning habits. It covers everything from the e-learning they do in their company to the one tech device they can’t live without. This Thursday, we feature KaiRu, who works at Ministry of Social and Family Development as a senior staff officer. She shares with us how on-the-job training helps her to learn most quickly and effectively, and  the extensive online resource sharing drive of training materials and professional information acts like a performance support guide which facilitates her work.  

kairuHi Kairu! Tell us a bit about yourself.

Hello, my name is Kairu. I work with the Ministry of Social and Family Development / Rehabilitation and Protection Group. My designation is Senior Staff Officer. I graduated with a social work degree. Currently, my work involves both indirect practice (programme planning) , as well as direct practice (managing cases which have been referred to the Ministry for rehabilitation and/or have protection concerns).

What kind of training do you do in your company?

Training is mainly conducted through workshops, seminars and conferences. As it is impossible for us to use the same method or way to handle different cases, a major aspect of our training is through on-the-job training and mentoring by senior officers. I hate to admit this, but we seldom do e-learning. We do, however, have a very extensive online resource sharing drive of training materials and professional information which we can access anywhere and anytime we want. The sharing drive acts like a performance support guide for me and in my opinion, this is the most effective type of “training ” as I can get access to the right kind of information at the right time. I learn most by doing, and the nature of my work makes it such that there is no “standard procedure” which I can follow, hence contextual support is just what I need. 

What do you like about the different forms of training that you have?

On-the-job training helps me to learn most quickly and effectively. Workshops are usually conducted with a smaller class size that facilitates skills based learning and discussion. I feel that these workshops facilitates in depth discussions and provides me with the opportunity to reflect about my work as well as to learn more from the other participants. I also like attending conferences and seminars as they allow me to interact with fellow professionals in the social work sector. Sometimes the speakers are from overseas and I appreciate their sharing on social work practices in their home countries. These conferences and seminars widen my perspectives and force me to evaluate our practices and  how certain practice models they are using overseas may be adapted here.

 “The sharing drive acts like a performance support guide for me and in my opinion, this is the most effective type of “training” as I can get access to the right kind of information at the right time.”

Other than the training provided by your company, do you actively seek out other ways to improve how you do your job? If yes, how do you do so?

I would love to say I do, but unfortunately my answer is no. My work is not like the typical nine-to-five kind of job and I am a firm believer of work-life balance.  Hence apart from keeping up to date with the news, I try not to do work related things once I knock off.

What kind of tech devices do you use?

I have a smart phone, my laptop and an Ipad.

What is one device you can’t live without, and why?

Definitely my phone. I use my phone for communication purposes with family and friends and keep myself updated on what’s happening in the society. When I commute, I use my phone to surf the internet, look at social media platforms like Pinterest, Instagram and Facebook.

“I learn most by doing and the nature of my work makes it such that there is no “standard procedure” which I can follow, hence contextual support is just what I need. “

What is the one technology tool that has helped you a lot in learning? Why?  I have to say it is computers and laptops. When I was much younger and there was no computer, sharing of information was very limited. To know what’s happening around the world, we have to either watch the news on TV or listen to the news at specific timing or read the newspapers. Now, we can easily surf the Internet for news and information anytime, click on links after links for varied reports and details, copy and paste the information with just a few clicks. Computers and laptops also allow me to do my work effectively and quickly.  

5 Mobile Apps I Cannot Live Without

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5 mobile apps I cannot live without

Before I even talk about mobile apps, let me first say this,”  I don’t think I can live without my Iphone.”  Yes, it wasn’t that long ago when the only use of mobile phones was to call someone. (Can you imagine that I grew up using alpha-numeric pagers!) But now that I have gotten so used to having a Iphone everywhere I go, (with 3G data of course), it is totally impossible to rewind time and live without my Iphone.

In the next few weeks or so, I will be doing a series on “5 Mobile Apps I Cannot Live Without”, featuring a couple of my colleagues and their Must-Have mobile apps. But first up, here’s a round up of my own!

1. WhatsApp

I have forgotten the last time I used my mobile phone to call someone or to send a SMS. These days, whenever I need to contact family members or friends, I use WhatsApp.  Emojis, group chats, oh how I love them. Though I must say, sometimes the group chats kind of go crazy. There was once after I watched a 2 hour long movie, there were 217 notifications on my WhatsApp! The power (and horror) of group chats. Which is why even though there are many other apps like Line, Viber, Wechat, I refuse to download them and make myself busier.

2. Instagram

Friends who know me will tell you that I am a crazy addict of Instagram. I check it way too often, using it to learn about new cafes, find new places to take pictures and get hyped up over other people’s travel photos. I treat it as a personal challenge to notice the little things around me, take pictures of them and share it on Instagram. Every “like” on my photo makes my heart skip a beat!

3. Swarm and Foursquare

Recently, I like to explore places, be it in Singapore or overseas. The app that I rely heavily on while exploring used to be Foursquare (It has recently spun into two apps, Swarm for checking in to places and Foursquare for exploring and finding places). Now I use Swarm for checking in to places, just to keep track of where I go, and Foursquare to refer to my lists. Before I knew about Foursquare, everytime I was planning to travel overseas, I would dig up past magazines and books I read previously to try and research about the places, zakka shops and cafes which I would like to visit. Foursquare makes it so much easier by allowing me to save the places in a list and refer to it when necessary. These days, when I read about an interesting place, I will simply dig out my phone and save it on my Foursquare list. The app also allows people to leave tips about the place, and if you are unfamiliar with the location, you can click on the directions tab to redirect to Apple Maps or Google Maps.

 4. Twitter

I use Twitter to catch up on news and happenings. I follow the local and overseas news accounts, read the concise headlines on my timeline ( Yay to 140 characters!), decides whether it’s interesting enough for me to want to read up more, before clicking into the link to read the full coverage, or not. Twitter also acts as my ranting outlet, which is why I don’t have friends on my Twitter  account.

5. Safari

I use Safari to check gym exercise schedules, access online stores, google whenever I am in doubt. Don’t think I need to elaborate much about this App!

iphone_lady
source: picjumbo.com

Finally, do stay tuned for our blog series on “5 Mobile Apps I Cannot Live Without”, and feel free to leave your comments and share with us what are some of the mobile apps you absolutely love!

6 Mobile Marketing Statistics and mLearning

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source: ilovetobeselling.com

Most of us shop online from time to time, perhaps a little more frequently than our bank accounts would prefer. But what you may not have noticed is this: when was the last time you purchased something using a desktop or laptop? Or were you busy shopping away on your mobile devices like smartphones or tablets, while you were commuting, eating or waiting for someone? We recently read an article online on mobile marketing statistics and that got us to ponder over what the statistics mentioned means for mLearning and how similar the trends of the retail industry is to mLearning!

Mobile Marketing Statistics 1: 75% of Americans admit to bringing their phone to the bathroom.

What it means for mLearning: Imagine the amount of extra learning time we can make use of while doing our “businesses” in the bathroom!

Mobile Marketing Statistics 240% of shoppers consult 3 or more channels (often while shopping) before making a purchase.

How it is similar to mLearning: Mobile learners are used to using search engines for obtaining the correct information. Unless the information is provided by a reliable source like the employee’s company or a government statutory board, most mobile learners tend to counter check the reliability of the source before quoting the information or using the solution provided.

Mobile Marketing Statistics 3: 4 out of 5 consumers use smartphones to shop

How it is similar to mLearning: In the infographic we shared in our earlier post, by 2015, 80% of people accessing the internet will be doing so from mobile devices. Mobile learners study 40 minutes more by studying everywhere they go on their mobile devices. If we were to support employees with mobile learning platforms to facilitate their work, it will definitely speed up their work processes.

Mobile Marketing Statistics 4: By 2014 mobile is predicted to overtake Internet usage.

What it means for mLearning: Organisations are looking at providing performance support on mobile platforms as the need for employers to help their employees sieve through the avalanche of information on the go increases. Similar to consumers using their mobile devices to research on the product online while browsing in store, if we are able to provide workers the performance support they require on mobile devices, they will be able to use their mobile devices to research about product information or solutions while being on the go at work.

Mobile Marketing Statistics 5: 70% of mobile searches lead to online action (usually purchases) within an hour.

How it is similar to mLearning:  In the case of performance support for workers, they normally search with a specific intent of learning in mind, or require a solution to a problem they encounter. Hence, mobile learning supports business optimization and timely professional development for the workers.

Mobile Marketing Statistics 6: 78% of retailers plan to invest in mobile 

What it means for mLearning:  We will be welcoming the millennials to the workforce in a couple of years’ time. They grew up with technology, uses search engines to obtain information, likes to create, collaborates and share information on social platforms. In order to develop them professionally and effectively, mlearning should be the strategic way to engage them.

Source: qb.com

Therefore at Epiphany, we believe it is time for organizations and businesses to invest in mlearning for their employees. What do you think? Feel free to leave a comment and share your thoughts with us!